Nicolas Lesaffre is a French Art toy Designer, Animation director and IP creator based in Hong Kong.
His art spans a variety of media, including digital art, Art toys, animation and installation of large-scale sculptures.
Nicolas first benefited from the knowledge of his mother, an artist sculptor, while much of his inspiration later came from Cartoons Music and skateboard graphics, as he was obsessed with the professional skateboarders of the early 90s, his 'superheroes’.
Nicolas Debuted his career in feature film working on the first animated film by Luc Besson, in 2004.
Since then, He pursued a successful career as a commercial artist for brands such as Christie’s, Gucci, Lacoste, Louis Vuitton, Wechat, Nissan, Hasbro, HSBC, BNP, VW, American Express, Mc Donald’s, the Hong Kong & Singapore Tourism Board...
Nicolas’s artwork has been awarded and showcased in many international film festivals and Museum and Galleries such as the Hong Kong Palace Museum, Beijing Palace Museum/ Forbidden city, Cannes Lions Festival, Annecy International Animation Film Festival, Stuttgart International Festival of Animated Film, Australian International Animation Festival …
“HUG – LOVE – CONNECT ”
HUG the K is a creature who spends his days chilling in a colorful graffiti cloud park, skateboarding, painting, dancing, and listening to HipHop music.
He has a special feature of two pairs of arms; every day he zips through the streets on his skateboard, moving to the irresistible beat of a hug, breaking out dazzling breakdance moves — yet there is always one pair of hands free, ready at any moment for a big hug.
His motto is: “Fear it or Hug it!” When life throws out something new or challenging, this is exactly the choice we face. He firmly believes in embracing opportunities and even embracing the low points in life. In a chaotic world, a hug is the ultimate energy recharge.
