Albert Leung studied design locally and overseas, and was awarded “Design Student of the Year” by the Hong Kong Designers Association during his studies. After graduation, he worked in graphic and advertising design, gaining experience in visual communication and brand-related projects. He later founded the creative brand DDED, which began with online animation works. Drawing inspiration from everyday life and presented with a humorous approach, his works gradually gained attention and built an audience. DDED has since collaborated with various local and international brands on advertising and promotional projects, allowing the work to be presented across different media and formats.
In recent years, DDED has shifted its focus to original merchandise and IP development. The brand has launched multiple original series, including God Toys, Meow Gods, Ticket Buddha, Cute Uncle Creatures, Shh! Apology Cards, and Office Worker Tags. Through these projects, DDED explores the transformation of character concepts into functional and collectible products, while continuing to examine new possibilities within local original culture and design.
The home altar is an important symbol of traditional Chinese culture. In the past, many Chinese households placed a home altar to seek blessings and protection from the gods. However, as modern living spaces have become increasingly compact, large altar cabinets are no longer easy to accommodate, and this tradition has gradually declined. In response, the brand God Toys was created, reimagining the traditional home altar in a miniature and playful form, with the hope of carrying this cultural heritage forward.
The God Toys series cleverly combines the traditional altar with cute cat elements. Each “Cat Gods” represents a unique blessing, offering good fortune and protection. The altar features a small built-in light that can be switched on or off to enhance a sense of ritual, and comes with three miniature incense sticks for everyday worship. The packaging can also be transformed into a fortune-drawing container, allowing users to seek guidance from the Cat Gods. Compact in size, the mini altar fits easily into small homes or on office desks, making traditional culture more accessible to younger generations while adding a touch of luck to daily life.
God Toys has also expanded into concepts that resonate with contemporary lifestyles, such as Ticket-Buying Buddha. In an era when concert tickets and popular events are increasingly hard to secure, this figure is designed to boost one’s ticket-buying luck. A simple daily ritual of worship is believed to turn despair into hope—and help fans successfully get their tickets.
