Organised by the Innovative Entrepreneur Association (IEA) and supported by the Cultural and Creative Industries Development Agency (CCIDA) as the Lead Sponsor, Hong Kong Art Toy Story @ Thailand Toy Expo aims to build up the branding of Hong Kong’s art toy sector in overseas country by showcasing the creativity, achievement, and business opportunities of Hong Kong art toys, so as to help Hong Kong art toy designers to explore potential new markets.

IEA set up the “Hong Kong Pavilion” at the Thailand Toy Expo (TTE) again from 4-7 April 2024 to assist 20 selected designers to promote Hong Kong’s original art toys. One of the largest toy fairs in Asia, the four-day exhibition brings together about 150 exhibitors and attracts more than 300,000 buyers every year. Through participating in the exhibition, the selected designers can display and sell their trendy art toys and explore cooperation, so as to increase their exposure in overseas markets and explore more business opportunities.