Leo Pak graduated from Monash University in Melbourne, Australia, and City University of Hong Kong, majoring in Marketing and Multimedia Design Applications. With years of experience in product design and development, he has a broad knowledge of materials, tooling and production processes. In 2019, Leo established his own studio, focusing on intellectual property (IP) creation. By 2021, he launched his original IP "IKARI", introducing a series of trendy, cool-style art toys.

Leo’s design philosophy revolves around "diversification and breakthrough," aiming to inject innovation and uniqueness into every new product. By selecting different materials and production techniques, he avoids repetitive designs and continually explores groundbreaking creative directions. In 2024, Leo took a "split personality" approach by launching the completely different IP "Creamy & Creamy," which contrasts sharply with the previous trendy style of "IKARI." This new series features soft, warm, healing-style characters, reflecting Leo’s commitment to brand innovation and relentless exploration, ensuring that every new product always maintains a sense of freshness and uniqueness.

The LPS brand focuses on collectible toys and adopts a dual-line development strategy, launching two IPs with distinctly different yet equally captivating styles, perfectly blending the power of trendiness and healing.

IKARI, represents a cool, personalized style rooted in street culture, symbolizing the fearless pursuit of freedom and self-expression by the youth. The design is minimalist yet impactful, emphasizing a relaxed, carefree attitude toward life. IKARI is not only a symbol of street coolness but also a passionate expression of innovation and freedom, inspiring young people to embrace adventure and challenge themselves.

Creamy, In contrast to IKARI’s rebellious and free-spirited nature, Creamy communicates a positive, warm attitude toward life through soothing design. Her core message is that, no matter how difficult life may get, there will always be companionship and healing to support and encourage people. These adorable, comforting characters are not just cute, but also an emotional source of solace and companionship, bringing warmth and strength to people’s everyday lives.

Through the contrast and complement of these two IPs, the brand injects diverse emotional and cultural values. Each IP features a distinctive style, but both revolve around the core themes of "individuality" and "emotional resonance," creating a multifaceted collectible toy experience.