I have studied different design and advertising production courses in Hong Kong Design First, Hong Kong Arts Center and HKMA. After graduating, I worked in the commercial shooting industry, and switched to media work in 1996. and worked for several publishing groups, including "Easy Finder", "New Monday", "Milk", "Cream" and "East Touch" and other publications of Editor and Editor-in-Chief. In 2004, I invited Michael Lau, the godfather of art toy industries, as a consultant and published a series of toy books "Garden". In 2014, I decide to leave the Media and invited to join Hot Toys, a top toy brand in Hong Kong, as a marketing and project manager, officially joining the toy industry. In 2020, I founded the trendy toy brand Happi Class and the original IP Burger Kun, and created a sales figure of nearly 6 million Hong Kong dollars during the epidemic. But in the end, I decided to resign due to disagreements with investors on quality control and intellectual property sharing. Now I have re-establishing the original brand MADE BY PLASTIC and launching various toy creations.
Mr.B SOFT VINYL TOY
In 2023-2024, our brand experienced its lowest and darkest days, which led to a near halt in creation and development work. Fortunately, I gritted my teeth and persevered. I am also very honored to have met Hashtag B, a new baking brand in Hong Kong. We shared our creative principles and attitudes with each other, and finally found a common point that we both like innovation and are unwilling to be ordinary. In particular, there is a consensus on the principles of creating brand "mascots". Finally, after many adjustments, Made By Plastic successfully convinced HashtagB to officially cooperate with their mascot Mr. B to launch doll products, and began the prototype production process in September 2024, with the common goal of making the global first public sale at the TTE exhibition in 2025.
HashtagB is a Hong Kong brand that sells baked products. However, due to its distinctive image and innovative and creative products, it has quickly become a must-visit restaurant in Hong Kong that is popular among KOLs and tourists in just two years. In particular, many Thai tourists visiting Hong Kong are also their loyal fans. This time, Made By Plastic and HashtagB chose Thailand as the first sales location for Mr.B soft vinyl toy, hoping to promote Hong Kong people’s spirit of creation, innovation and persistence in products to the international stage through the appeal of their brands and the charm of original toys.
ABOUT MADE BY PLASTIC
The brand loves to use "HAMBUGER" as a creative platform, because we think that BURGER has both attractive appearance and delicious taste. It combines various ingredients and sauces, and the combination can be ever-changing. At the same time, it is also like the epitome of a dream team. The newly released original work "BUR-LANTERN" will continue to feature the flattering BURGER as the main character. The content of the story is about a stardust boy BLOOM from 600 million light years away, who accidentally fell to Haridwar in the northern part of ancient India, and met the supreme yoga master "Bhutan Curry". Because BLOOM couldn't find any way to back home, then he focused on studying raja Yoga from "Bhutan Curry", and also penetrated the highest state of lotus meditation, and often practiced to the state of calming the mind and suspending the sky. This set of toy works focuses on original background stories, integrating alien civilization, sci-fi elements, yoga and fast food culture. Advocate the struggle concept of "haste makes waste, triumph in every battle" held by original creators, and at the same time insists on continuing to take "fun" as the core principle of creation. Committed to reminding that toys are for people to "enjoy" rather than "playing tricks" others as the ultimate mission.
