Steven Choi x Blown Sugar Technique

Little White, a magician with a love for sweets and snacks, embarks on a journey into traditional craftsmanship after a serendipitous encounter with the ancient art of sugar blowing, a recognized intangible cultural heritage.

Through this experience, Little White learns the value of preserving the spirit of cultural pursuit with a single breath. Using 3D-printed transparent materials that radiate colorful brilliance, and carrying a trendy “ita-bag" filled with various sugar-blown pop culture accessories, Little White embodies the charm of malt candy—adorably sweet, twisting and shaping dreams and joy like a delicate thread of sugar.

A Dream Within a Dream

Blown Sugar Technique

The blown sugar technique has a history of over 600 years. Artisans use maltose or corn syrup to create syrup paste, which is then shaped into intricate figures of people and animals through blowing and hand techniques such as pinching, rolling, and pulling. For hygiene reasons, modern blown sugar artisans in Hong Kong often use hand molding instead of directly blowing air into the syrup paste.

In 2014, the blown sugar technique was officially included in Hong Kong's Intangible Cultural Heritage Inventory. Through workshops, community activities, and other initiatives, this traditional technique is being promoted, allowing diverse groups to experience and learn about it, thereby fostering the transmission of this skill.

Steven Choi

The first Asian to win the UK WIA (World Illustration Award) and JIA (Japan Illustrators Association) award. He is the first Chinese to cooperate with Japan's top toy Kaiyodo. Also, He is the first Asian illustrator officially authorized by France to draw "The Little Prince"

Steven started to create The Little Prince Official picture books and Art toy since 2020, he has been written The Official Little Prince 2 at 2021. It already published in Hong Kong, Taiwan and China and become very popular.

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Disclaimer: The Cultural and Creative Industries Development Agency of the Government of the Hong Kong Special Administrative Region provides funding support to the project only, and does not otherwise take part in the project. Any opinions, findings, conclusions or recommendations expressed in these materials/events (or by members of the project team) are those of the project organisers only and do not reflect the views of the Government of the Hong Kong Special Administrative Region, the Culture, Sports and Tourism Bureau, the Cultural and Creative Industries Development Agency, the CreateSmart Initiative Secretariat or the CreateSmart Initiative Vetting Committee.

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